Press kit

Everything you need to write about WhatsCook.ing.

The facts, nine real app screens, the logo files and a paragraph you can paste. Everything on this page is free to use in coverage of the app.

Last updated 5 October 2026 On the App Store since 22 September 2026 support@whatscook.ing
01 · The facts

WhatsCook.ing at a glance.

What it is
An AI nutrition coach for iPhone. It plans a week of meals from your goals, your tastes and what is in your kitchen, reads every meal you log nutrient by nutrient, and builds a shopping list led by your nutrient gaps.
How it works
You answer a questionnaire once (diet, needs, goals, tastes, household and body metrics) and add your pantry by photo or by typing. The app writes the week, with a picture for every recipe; a plan takes a few minutes to write. A planned meal you cooked logs with one tap, anything else from a photo or a few typed words.
Platform
iPhone, iOS 15 or later, in English. No Android app.
Countries
On the App Store in the US, the UK, Canada, Australia and India.
Launched
22 September 2026, version 1.0.
Category
Health & Fitness, with Food & Drink as the secondary category. Intended for people 16 and over.
Price
Free to download. $29.99 a month or $179.99 a year on the US App Store; other App Store countries show local prices.
Free trial
7 days on both plans, through your Apple Account. Cancel at least 24 hours before the trial ends and you pay nothing.
Diets and needs
Nine diets, from omnivore to keto, paleo and low-FODMAP, and thirteen needs such as gluten free or no added sugar. Every meal is written to the diet and needs you set, and its ingredients are then checked against five diet rules and eight common allergens. The check reads ingredient names, so anyone with a medical allergy still checks every label.
Nutrition

Every logged meal is read for calories, protein, carbohydrate, fat, fiber, sugar and sodium, plus iron, calcium, vitamin C, vitamin D and omega 3. Four pillars of 25 points each (calorie fit, protein, nutrients and heart) score the day.

Calorie targets use the Mifflin-St Jeor formula, vitamins and minerals follow NIH recommended intakes for your sex and age, and heart limits are informed by AHA and DASH guidance. A recipe's calories and macros are checked against USDA FoodData Central reference data when at least half of its ingredients match.

BioAge
An estimate in years, built from your age and the nutrition of the meals you log, smoothed over your history. A nutrition-derived estimate, not a medical measurement, not a diagnosis and not a substitute for a clinician.
AI and privacy
Anthropic writes the plans, swaps and shopping suggestions. Google Gemini reads the photos you take and the food you type, and draws the recipe pictures. The first time anything would go to either, a sheet names both, and neither receives anything until you tap Continue. Nothing is sold and nothing goes to advertising.
What it does not do
No Android app, no recipe import, no barcode scanner, and no grocery ordering: store links open a search at Walmart, Instacart, Amazon Fresh and more US stores, and anywhere the list copies as plain text. It does not test or measure anything in your body.
Links
App Store, id 6765497370 · whatscook.ing · Questions · Guides

Facts checked against the app and its App Store listings. Local prices: GBP 29.99 or GBP 179.99 in the UK, CAD 39.99 or CAD 249.99 in Canada, AUD 49.99 or AUD 299.99 in Australia, INR 2,999 or INR 19,900 in India.

02 · About the app

Words you can paste.

In one line

WhatsCook.ing is an AI nutrition coach for iPhone that plans your week of meals from your goals, your tastes and what is already in your kitchen.

In one paragraph

WhatsCook.ing is an AI nutrition coach for iPhone. It plans a week of meals from your goals, your tastes and what is already in your kitchen, which it reads from a photo of your shelves or a typed list, with a picture for every recipe. A planned meal you cooked logs with one tap, and anything else (a drink, a snack or a meal out) logs from a photo or a few typed words. Every logged meal is read nutrient by nutrient into four daily pillars (calories, protein, nutrients and heart) and a BioAge figure: a nutrition-derived estimate, not a medical measurement. The shopping list is led by your nutrient gaps, and in the US it opens at Walmart, Instacart, Amazon Fresh and more stores. WhatsCook.ing arrived on the App Store on 22 September 2026 in the US, the UK, Canada, Australia and India. It is free to download with a 7-day free trial, then $29.99 a month or $179.99 a year on the US App Store. More at whatscook.ing.

Write the name as WhatsCook.ing, with the dot. Its App Store name is WhatsCook.ing: Nutrition Coach, app id 6765497370. Other apps and businesses use similar names, so a link to whatscook.ing or to the App Store id is the surest way to point readers to this one.

03 · Screens

Nine real screens.

Screens from the app, filled with sample content rather than anyone's own data. The first four are the App Store frames. Open any one for the full-size file.

  • WhatsCook.ing App Store frame headed Meal plans tailored to your preferences. The Home screen for Tuesday, 15 September shows four pillar rings, calories 25, protein 24, nutrients 18 and heart 20 out of 25, a BioAge estimate of 26.7, and three logged meals: a smoky bell pepper and mozzarella egg scramble, a charred zucchini and spinach minestrone, and beef meatballs with spaghetti, zucchini and tomato sauce, each with its calories and cooking time.
    Home: todayFour pillar rings for the day, the BioAge estimate and the three meals on the stove, each one logged.JPG · 720 x 1564Download
  • WhatsCook.ing App Store frame headed Your nutrition in full, under the microscope. The Progress screen, Nutrient Lens tab, lists the widest gaps, vitamin D at 19 percent and magnesium at 47 percent of target, then cards for vitamin D, magnesium, vitamin A and zinc marked low and omega 3 and iron marked OK, each with its daily average and percent of target.
    Progress: the Nutrient LensThe week's daily averages against each target, with the widest gaps on top.JPG · 720 x 1564Download
  • WhatsCook.ing App Store frame headed What to buy: your gaps, in season, running low. The Shopping tab shows 23 items this week, a Copy list button and a store picker, then a Nutrient gaps card: vitamin D at 19 percent of target closes with cooked trout, UV-exposed mushrooms or a vitamin D2 tablet, and magnesium at 47 percent closes with pumpkin seeds, cooked spinach and cooked black beans.
    Fuel: the shopping listWhat to buy, led by the nutrient gaps, with the foods and servings that close each one.JPG · 720 x 1564Download
  • WhatsCook.ing App Store frame headed Your week, scored pillar by pillar. A Weekly rhythm grid shows one dot per day from Wednesday to Tuesday for balance, calories, protein, nutrients and heart, with averages of 51, 100, 96, 71 and 80 percent, above a BioAge line chart for seven logged days that runs from 25.6 to 26.8.
    Progress: the weekly reviewEach pillar scored day by day, the week's averages, and BioAge across seven logged days.JPG · 720 x 1564Download
  • The WhatsCook.ing pantry screen next to the headline One photo of the shelf. The app reads it. My pantry counts 25 items, offers a field to type an ingredient, and lists a Fresh Produce group of 10: bell peppers 3 pieces, zucchini 2 pieces, spinach 60 g and avocado running low, each with edit and remove buttons.
    The pantry, read from a photoTwenty five items grouped and counted, every quantity editable, and a field to type what the photo missed.JPG · 720 x 431Download
  • The WhatsCook.ing day screen next to the headline BioAge moves with what you actually cooked, and the note BioAge is a nutrition-derived estimate, not a medical measurement. Thursday, 3 September shows pillar rings for calories 9, protein 24, nutrients 11 and heart 15 out of 25, a BioAge estimate of 29.9, and the breakfast on the stove at 550 kcal and 22 minutes.
    Four pillars and BioAgeFour pillars of 25 points each, and BioAge, a nutrition-derived estimate, not a medical measurement.JPG · 720 x 431Download
  • An iPhone showing the WhatsCook.ing Home screen for Thursday, 3 September: pillar rings for calories 9, protein 24, nutrients 11 and heart 15 out of 25, a BioAge chip reading 29.9, and the breakfast on the stove, a warm milk and butter rice porridge with parmesan and black pepper.
    Home on an iPhoneToday's pillars, the BioAge chip and the first meal of the day.JPG · 720 x 431Download
  • The WhatsCook.ing What to buy screen: 26 items this week, a Copy list button, a store picker, and a Nutrient gaps card with 7 below target, led by vitamin D at 4 percent of target, which closes with cooked trout.
    What to buyTwenty six items, a store picker and a copy button, with the nutrient gaps first.JPG · 720 x 431Download
  • An iPhone showing Thursday, 3 September with tabs for breakfast, lunch and dinner. The breakfast reads Warm Milk and Butter Rice Porridge with Parmesan and Black Pepper, 8:00 AM, 550 kcal, above a picture of the porridge in a pan and a heart button to save it.
    A planned day, meal by mealBreakfast, lunch and dinner for the day, each with its time, calories and a picture of the dish.JPG · 720 x 431Download
04 · Logos

The wordmark and the icon.

  • Berry#C44B78
  • Ink#1F1A1C
  • Cream#FBF3EC

Use the files as they are: please do not redraw, recolor or stretch the wordmark. On a dark background, place the square logo or the app icon rather than the dark wordmark.

05 · Contact

Questions, interviews or more screens.

support@whatscook.ing

Write to the team behind WhatsCook.ing for anything this page does not answer, including screens of a particular feature.

The iPhone app

On the App Store now.

Your week of meals planned from your goals, your tastes and your kitchen, every meal read nutrient by nutrient, and a shopping list led by your nutrient gaps.

Download on the App Store

7-day free trial through your Apple Account, then $29.99 a month or $179.99 a year on the US App Store; other App Store countries show local prices. iPhone only.